RTB buying options on Seznam

You can buy RTB through an open or agreed-upon private auction. In a private auction, you have priority over the advertisers who buy in an open auction when selecting impressions.

Open Auction

Buying in the programmatic ecosystem without limits, but also without guarantees. Open Auction is accessible to everyone, but does not have priority over private deals. It offers a flexible CPT price and quick access to inventory.

Inventory/Formats

No space restrictions
All formats on Seznam.cz websites and our partners’ websites

Expedition

Immediate

Price

Lower

Advantages

Flexibility
Individual settings without communication with Seznam
You determine the amount you want to bid in the auction

Disadvantages

No priority over private auctions (not suitable for narrow targeting)
More complex settings (whitelisting and domain control)
Minimal service/troubleshooting from Seznam

Deal into open auction

It limits the space and does not have priority over private auctions. Unlike an open auction, there is the possibility of troubleshooting and exceptions can be granted to verified buyers in the case of sensitive category blocks.

Inventory/Formats

No space limitations
All formats on Seznam.cz websites and our partners’ websites
Two variants of deal into open auction: OMP (all inventory) and OMP Instream

Expedition

One day

Price

Lower

Advantages

Service and troubleshooting from Seznam
You determine the amount with which you enter the auction
Easy setup and guarantee of a brand safe space

Disadvantages

Does not have priority over a traditional private deal
Cannot be used (except with DSP Adform) with targeting from Seznam

Private deals by category

A priority auction with a larger selection of impressions. Unlike the open auction, troubleshooting is available here, and exceptions can be made for verified buyers when blocking sensitive categories.

Inventory/Formats

Premium, Standard, Visible, Native, Native HP, Instream, Outstream, Branding

Expedition

Two days

Price

Medium

Advantages

Fixed or ASK (floor) price
Priority over the open auction
Greater segmentation of ad stots

Disadvantages

More complex setup

Data Deal

Any private deal enriched with targeting. It has priority over an open auction.

Inventory/Formats

Premium, Standard, Visible, Native, Native HP, Instream, Outstream, Branding

Expedition

Up to five days

Price

Higher

Advantages

Fixed or ASK (floor) price
Includes targeting (cheaper than using the same data from DMP Marketplace)

Disadvantages

Limited to Seznam.cz network and our partners

Do you need advice with your purchase?

Contact your salesperson or fill out the form and we will get in touch with you.

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Submitted information are processed according to the Personal data processing conditions.

Personal data processing

For use of the service “RTB” available at the Website (URL) https://rtb.seznam.cz (the “Service”) by the user of the Service (the “User”), the company Seznam.cz, a.s., Corporate no. 261 68 685, having its registered office at Radlická 3294/10, 150 00 Prague 5, the operator of the Service (the “Operator”) is entitled to process entered personal data of Users, which these Users provide to the Operator in the framework of use of the Service.

The Operator shall process the User’s personal data in essential scope in order to process the User’s requirement and use of contact information for future mutual communication between the Operator and the User. Such personal data processing is legal since it is essential for execution of the agreement on whose basis the User uses the Service, and whose contracting party is the User as the subject of personal data.

When processing personal data, the Operator proceeds in accordance with the Regulation of the European Parliament and the Council (EU) of 27 April 2016 No. 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation, the “Regulation” ), with Act No. 110/2019 Coll., on the processing of personal data, with Act No. 111/2019 Coll., amending certain Acts in relation to the adoption of the Act on Personal Data Processing, with Act No. 480/2004 Coll., on certain Information Society Services, and with Act No. 127/2005 Coll., on electronic communications and other legal regulations governing personal data protection. More detailed information on handling personal data is available at the Operator’s Website in the relevant section.
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RTB buying options on Seznam

Open Auction

Deal into open auction

Private deals by category

Data Deal

Do you need advice with your purchase?

Personal data processing

Buying options

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