Interests of housing enthusiasts

The group is made up of men and women in roughly equal proportions aged between 18 and 29. Their areas of interest, besides housing, are mainly News and Economic and Financial News.

The combination of these interests means that they have a broad overview of current events at home and abroad, as well as in the world of business and economics. In addition, they like to get their information from other media such as tabloids and magazines. As for magazines, housing topics predominate. Along with these topics, they are also interested in real estate abroad.

We can reach up to 5 million users with targeted advertising.

The audiences in the DMP that make up the area:

  • Analysing the behaviour of users interested in housing: focusing on the acquisition of different types of property, how to finance them and other housing-related services
  • Housing purchase intentions: related to home appliances, home furnishing  and home-related services
  • Vertical: long-standing and frequent interest in housing and home furnishing websites
  • Housing and household programmes: users watching housing and household programmes on Seznam TV
  • News interest: 65%
  • Foreign real estate: 60%
  • Ages 18-39: 50%
  • Men: 50%
  • Women: 40%
  • Tabloid interest: 40%
  • Economic and financial news: 40%
  • Magazines: 40%
  • Home and housing products
  • Home appliances
  • Financial services
  • Internet services
  • Insurance services
  • Building products
  • Energy services

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