Interests of housing enthusiasts

The group is made up of men and women in roughly equal proportions aged between 18 and 29. Their areas of interest, besides housing, are mainly News and Economic and Financial News.

The combination of these interests means that they have a broad overview of current events at home and abroad, as well as in the world of business and economics. In addition, they like to get their information from other media such as tabloids and magazines. As for magazines, housing topics predominate. Along with these topics, they are also interested in real estate abroad.

We can reach up to 5 million users with targeted advertising.

The audiences in the DMP that make up the area:

Analysing the behaviour of users interested in housing: focusing on the acquisition of different types of property, how to finance them and other housing-related services
Housing purchase intentions: related to home appliances, home furnishing and home-related services
Vertical: long-standing and frequent interest in housing and home furnishing websites
Housing and household programmes: users watching housing and household programmes on Seznam TV

Most frequent overlaps with audiences:

News interest: 65%
Foreign real estate: 60%
Ages 18-39: 50%
Men: 50%
Women: 40%
Tabloid interest: 40%
Economic and financial news: 40%
Magazines: 40%

Suitable for advertisers with:

Home and housing products
Home appliances
Financial services
Internet services
Insurance services
Building products
Energy services

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Interests of housing enthusiasts

The audiences in the DMP that make up the area:

Most frequent overlaps with audiences:

Suitable for advertisers with:

I want help with targeted advertising

Personal data processing

Targeting and Data: Housing

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