How to target in the B2B sphere

The target group is mostly men aged 40 and above. They show an interest in current information on financial events, which we estimate based on their reading the daily press or watching the news.

There is a significant overlap of interest in foreign property topics in this segment, which could indicate potential investment or longer-term residence abroad that requires renting a property. This group is most likely to own a car, which they take very good care of.

We can reach up to 2 million users with targeted advertising.

The audiences in the DMP that make up the area:

Email Profi: cookies of users registered in our Client Zone
Business: behavioural segment made up of long-term interest in business
Entrepreneurs business vertical: frequent visitors of partner websites thematically focused on business
Small business: frequent visitors of websites for start-ups such as grants or legislation
Profiles of Firmy.cz: cookies of users registered in the Firmy.cz service
Business programmes: cookies that regularly watch programmes on Seznam TV focused on entrepreneurship and business

Most frequent overlaps with audiences:

News: 64 %
Economic and financial news: 62%
Men: 50%
Foreign real estate: 46%
Tabloids: 40%
Magazines: 40%
Motorsports: 35%
Medical care: 33%

Suitable for advertisers with:

Investment products
Auto-moto products
Dietary supplement and medical care products
Higher-priced holiday products
Products requiring a certain level of intellect

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Personal data processing

For use of the service “RTB” available at the Website (URL) https://rtb.seznam.cz (the “Service”) by the user of the Service (the “User”), the company Seznam.cz, a.s., Corporate no. 261 68 685, having its registered office at Radlická 3294/10, 150 00 Prague 5, the operator of the Service (the “Operator”) is entitled to process entered personal data of Users, which these Users provide to the Operator in the framework of use of the Service.

The Operator shall process the User’s personal data in essential scope in order to process the User’s requirement and use of contact information for future mutual communication between the Operator and the User. Such personal data processing is legal since it is essential for execution of the agreement on whose basis the User uses the Service, and whose contracting party is the User as the subject of personal data.

When processing personal data, the Operator proceeds in accordance with the Regulation of the European Parliament and the Council (EU) of 27 April 2016 No. 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation, the “Regulation” ), with Act No. 110/2019 Coll., on the processing of personal data, with Act No. 111/2019 Coll., amending certain Acts in relation to the adoption of the Act on Personal Data Processing, with Act No. 480/2004 Coll., on certain Information Society Services, and with Act No. 127/2005 Coll., on electronic communications and other legal regulations governing personal data protection. More detailed information on handling personal data is available at the Operator’s Website in the relevant section.
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How to target in the B2B sphere

The audiences in the DMP that make up the area:

Most frequent overlaps with audiences:

Suitable for advertisers with:

I want help with targeted advertising

Personal data processing

Targeting and Data: B2B

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