Interests and preferences from the auto-moto sector

Men are most often interested in cars and motorcycles. They are also interested in News and Economic and financial news. An interest in a combination of these areas indicates that they have a broad awareness not only of current events, but also of events in the world of economics and business.

There is also interest in other types of media such as tabloids and magazines. In terms of magazines, they prefer ones that focus on cars and motoring. There is also a strong interest in “Hockey” and “Bookmakers”, which shows that the target group of men likes sports.

With targeted advertising we can reach up to 6 million users.

The audiences in the DMP that make up the area:

  • Analysis of auto-moto user behaviour: split by focus on different types of vehicles, e.g., family cars, sports cars, city cars, trucks, motorcycles, SUVs, electric cars
  • Purchasing intentions in the auto-moto sector: covers vehicles broken down by type and make, auto-moto services, spare parts, and car accessories
  • Auto-moto vertical: long-term and frequent interest in auto-moto websites
  • Auto-moto programmes: users watching motoring programmes on Seznam TV
  • Men: 60%.
  • News: 60%
  • Economic and financial news: 40%
  • Magazines: 40%
  • Tabloids: 40%
  • Hockey: 35%
  • Bookmakers: 30%
  • Auto-moto products
  • Auto-moto services
  • Financial services
  • Insurance services

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